Tag Archives: semiotic remediation

Double Exposure

Peggy Albers (2011) uses the term double exposure to refer to the choices we make when re-appropriating images in multimodal composition in order to generate a response in viewers. The term double exposure comes from photography to describe when two images are merged into a single image. In multimodal composition, Albers uses this term to describe the twofold tension of:

  1. incorporating someone else’s representation of an issue through the use of found images and
  2. superimposing one’s own beliefs and experiences on found images through remediation with text, sound, or other effects.

For example, a Google image search for “poverty” results in a particular narrative about abject poverty in foreign countries. Remediated use of these images carries someone else’s representation of the social issue of poverty. Likewise, the use of random images of tattooed bodies to represent gang youth is problematic because the composer using the found images is superimposing beliefs about gangs and tattoos on found images of tattooed people not necessarily associated with gang activity.

Πηγή: Double Exposure